Hallmark Greeting Card Manufacturer - Trusted Since 1910

The Beginning

Joyce Clyde Hall arrives in Kansas City with two shoeboxes of postcards, founding what would become Hallmark Cards, Inc. Initially operating as a wholesaler, Hall recognized the potential of greeting cards as a more personal form of communication.

Launching the Hallmark Brand

The company introduces the Hallmark brand name and begins engraving it on the back of every card. This marked the birth of one of the most trusted names in the greeting card industry. The iconic phrase "When you care enough to send the very best" becomes our enduring slogan.

Television Pioneer

Hallmark launches "Hallmark Hall of Fame," the longest-running primetime series in television history. This innovative marketing move brought the Hallmark brand into millions of American homes, cementing our reputation for quality entertainment and emotional storytelling.

Business Impact: Brand awareness increased by 87%, establishing Hallmark as a household name across America.

Expanding Global Reach

Hallmark expands internationally, bringing greeting cards to markets across Europe, Asia, and Latin America. We established partnerships with local artists to create culturally relevant designs while maintaining our signature quality standards.

Introduction of our first boxed christmas cards collection, which became an instant bestseller and remains one of our most popular product lines today.

Digital Innovation

Launch of Hallmark.com and introduction of video greeting cards (ecards), embracing the digital age while staying true to our mission of helping people connect. Our e-card platform became one of the most popular digital greeting services worldwide.

We also introduced custom greeting cards with photo upload capabilities, allowing customers to create truly personalized cards online.

Sustainability Commitment

Hallmark achieves FSC certification for all paper products and commits to carbon-neutral operations by 2030. We invested $50 million in sustainable forestry programs and transitioned 85% of our card stock to recycled materials.

Environmental Achievement: Reduced carbon footprint by 40% compared to 2010 baseline, diverted 12,000 tons of waste from landfills annually.

Free Printable Cards Initiative

During the global pandemic, Hallmark launched a free printable cards program to help people stay connected when physical stores were closed. We offered over 500 free designs for download, helping millions maintain emotional connections during challenging times.

Community Impact: Over 5 million free cards downloaded in 2020 alone, with 92% of users reporting it helped them feel more connected to loved ones.

115 Years of Excellence

Today, Hallmark continues to innovate while honoring our heritage. We produce over 10,000 unique card designs annually, serve 100+ countries, and employ 30,000+ people dedicated to helping the world express what matters most.

Our product range has expanded to include boxed christmas cards, custom personalized cards, printable cards, business cards, and innovative video ecards - all crafted with the same care and quality our founder envisioned in 1910.